Social Media & Content Specialist

VS Media | 2019–2021 (Remote)

 

VS Media is a long-standing platform offering interactive content through live chat and video. Today, the company supports streaming, gamification, and billing tools for a global user base.

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About the Role

As part of the marketing team, I led daily social media management, campaign execution, and performance tracking across multiple Twitter accounts. My role blended creative coordination with strategic content planning to grow audience engagement and ensure consistent brand messaging.

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Key Highlights

• Content Planning & Campaign Execution

  • Managed the annual social media content calendar, incorporating trends, key promotional windows, and high-impact hashtags.

  • Created and scheduled over 280 weekly tweets across seven Twitter accounts using Hootsuite to promote brand campaigns and partner features.

• Creative Production & Editorial Support

  • Edited and enhanced visual assets using GIMP to maintain a consistent brand presence across platforms.

  • Collaborated with the Creative team to source and request promotional assets, including graphics and short-form video clips.

  • Proofread and edited blog posts and marketing emails to ensure clarity and quality.

• Community Growth & Engagement

  • Drove follower growth on the main Twitter account by 1,500+ new followers per month.

  • Acted as a social media liaison to address audience questions and moderate community inquiries.

• Platform Monitoring & Compliance

  • Developed a tracking system to ensure equitable promotion of international talent across platforms.

  • Monitored webcam room activity to ensure content adhered to platform guidelines and community standards.